about me

I am a Creative Director based in NYC with 10+ years of experience and am currently working for agencies and brands. My expertise is in Online and TV commercials, social media strategies, brand identity and development, and re-branding. Inclusion and representation are personally important to me, so my work always revolves around making sure everyone feels seen.

My main priority is having fun doing this. Otherwise, what’s the point?

Previously I was the Global Director of Video and Content at Clinique, where my work encompassed everything from concepting and overseeing creative for NPLs at all touch-points in the consumer journey - to the more human, always-on social strategy, for both paid and organic. Prior to that gig, I’ve led the creative and brilliant creative teams in editorial publishing, boutique e-commerce brands, and magazines. I spent my hustling days in commercial, TV, film, photo shoot, and live event production, and never slept. 

Favorite activities: Traveling, cycling, snowboarding, hiking, cooking, baking, gardening, practicing Muay Thai, collecting records, reading, people watching

Favorite subjects: Culture, science, health, food, the environment, animals, art, music